All of this content used to be spread over three different blogs at three different domains and it's now been merged into one. Why was it ever three? Because at the time it seemed reasonable that each of them was for a different audiences, and yet over time I've found that the lines between topic areas got blurrier and tended to overlap. So now they're all together in one place.

If you encounter things that seem broken, please let me know and I'll get them fixed.

Browse by topic area:


There's a lot here and if you're not sure where to start, here are some popular starting points. From these, you'll find crosslinks to even more topics. Enjoy!

Leveraging the Doorway Effect

Have you ever walked into the kitchen, only to realize that you’ve now forgotten why you walked into the kitchen?

Clean Language

Our brains process an incredible amount of information through the use of metaphor (comparing one thing against another). When you listen carefully to the words we use, you will begin to notice how often metaphor is used in conversation.