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System1System2

Attribute Substitution: Why Your Brain Secretly Swaps Hard Questions for Easier Ones

Attribute substitution is a situation where, when we are faced with a computationally difficult decision, we will often substitute a more easily calculated decision in it’s place and answer that instead, without even realizing that we did this.

Systems 1 & 2: how your brain actually makes decisions

In his seminal book Thinking Fast and Slow¹, Nobel prize winning psychologist Daniel Kahneman talks about two very different kinds of thinking that we do. He refers to them as System 1 (fast, but often wrong) and System 2 (slower, more accurate).

1. Thinking Fast and Slow by Daniel Kahneman ↩