Unconscious mind and negative phrasing
Imagine that you see your child precariously picking up a glass of water and you shout at them “don’t spill that!!”. You know what’s next; water all over the floor.
Clean Language
Our brains process an incredible amount of information through the use of metaphor (comparing one thing against another). When you listen carefully to the words we use, you will begin to notice how often metaphor is used in conversation.