I’ve seen a lot of bad team demos over the years. Here are two fast tips to improve those.

  1. Only talk about things that are finished. If it’s half done, it’s not ready for a demo.

  2. Ony talk about the value delivered, not how you got here. The audience doesn’t care that you were busy. They care about the things that they can now do that they couldn’t do before. They care about things that used to annoy them and don’t anymore.

If you’re an amazing storyteller then you can probably break both these rules and still have a riveting demo. Most people can’t do that. Stick to these two points and your demo will improve right away.

The first question I always get is “what if we don’t have anything that’s finished or anything that’s valuable?” Cancel the demo. You aren’t ready, and you’d just be wasting everyone’s time.

If you want a third tip, it’s this…

  1. Show actual working product, not a slideshow. Nobody wants to see a slideshow.